Little By Little By Little By . . .

Lifted from the Babe's site. Presumably she won't care because she's only in it for the PR and $$.

As some of you know, I'm not a fan of charlatanism, snake-oil, and bullshit. And as some of you know, the "Food Babe" is a purveyor of all three. She's built a small but thriving empire based on that trio and until recently, no one's said much about it. (No, there is no link to her site. That's not an oversight on my part.)

Indeed, the New York Times even included her in one of its recent "debates," asking her to weigh in on the meaning of the word "natural." As if a woman who wears pounds of make-up would know something about that. Okay, okay. That's mean. (To say that I was dismayed by the Times choice of the Babe as an "expert" is, well, a gross understatement.)

Anyway: slowly but surely others are whittling away at her clout and influence. Most recently: The widely read NPR blog The Salt. Editor Maria Godoy's brief but rich piece looks not at the babe, but at her, um, hmmm, what word should I use here? . . . . her ignorance, with plenty of commentary from scientists who've been on the job for months, attacking her lack of facts (aka ignorance) and her deceit. 

To which I say, of course, HOORAY! It's nice to see some traction. Thanks, NPR.