So in the interest of continuing the conversation about beer, the age of E-Quarius, and so forth: Here’s an article from today’s New York Times about a winemaker who’s seen the light and downsized. I think he and Greg Koch oughta have a chat. And I’ll check back with him in ten years. And contemplate the ways in which all the parts of the world are connected.
Fact is there are brewers who’ve chosen not to grow any bigger, though perhaps not down-sized. This quote could certainly be from a craft brewer (subbing in the words beer, of course):“Honestly, it doesn’t matter whether we make a few wines or a lot of wines. What matters is that we make wines of originality that have a reason for being.“The question is, how do you create the conditions for originality?”But in the case of this story the beer connection is several breweries scored barrels from Bonny Doon as Grahm cut back.
I agree: the question — the eternally fascinating question for me — is how do we or anyone create the conditions for originality, or, for that matter, creativity.