Ah. Finally. The answer to a question that I’ve been pondering for months: Would new, leaner, meaner Anheuser-Busch InBev scale back A-B’s traditionally, ahem, major presence during the Super Bowl?

The answer, apparently, is no. If you watch the game, you’ll see 4.5 minutes of A-B IB advertising. Worth noting, if only because television ads, especially during the Super Bowl, are the main flaw in the main event of what is otherwise a months-long, televised, guaranteed cure for insomnia.

Tip o’ the mug to a number of sources, some “free,” some not — but my (free) favorite is Jeremiah McWilliams at Lager Heads.